Hammerax Indigo Brand Flatrides
FOR IMMEDIATE RELEASE:
Contact: John Stannard, President, Hammerax
Email: H@hammerax.com Phone: 727-442-5050
Hammerax Indigo Brand Flatrides
Hammerax has announced the release of four new Flatrides. Sizes include 16”, 18”, 21”, and 24”.
Clearwater, Fl November 15, 2010
Indigo brand Flatrides will feature patent pending micro-cups in the center area of the cymbal. The micro-cups serve several functions. They increase the richness of the cymbal while still allowing stick definition. Micro-cups are also rakeable, allowing for one-handed roll FX.
In the past, Flatrides tended to have a dead area near the center. The innovation of using the patent pending micro-cups in the center eliminates this dead spot by tightening the center. They also allow for a broader range of soft to loud tones. The center area can now also be struck in several ways to create bell sounds, but without reducing stick definition.
The 16” is very dry and subdued, while the 18” has a fuller sound, but still very controlled. The 21” has a big, rich sound, which can be bright if needed yet still plenty of stick. The 24” offers a giant palette of colors from a woody stick to a bright center bell sound. The 21” and 24” have several different ride tones.
“We are extremely pleased with these new Indigo brand Flatrides, said John Stannard, Hammerax President. They are bright, yet rich… full of stick and highly useful in both straight-ahead and innovative music settings.”.
Indigo® is a registered trademark. 4 year Limited Warranty. Made in the USA. Available immediately.
John Stannard, President, Hammerax
Email: H@hammerax.com
Phone: 727-442-5050
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Hammerax Flatride
Guess how how many times a Whipcrash 24″ Ultra has been hammered… AND WIN ONE ABSOLUTELY FREE.
The Whipcrash® Giveaway Contest
A $474.00 US street value !!!
Whipcrash Ultra 24″ cymbals are hammered thousands of times.
Contestants will guess how many times they are hammered.
While no 2 Whipcrash brand cymbals are hammered the exact same number of times, a close guess can be made. The closest guess EITHER OVER OR UNDER will win the cymbal free of charge. Below is some helpful information. All info is in English (inch) measurement.
There are two detailed photos which will help contestants in guessing:
Each closeup photo of 2″x 2″ (resulting in a total of 4 square inches).
The Whipcrash® Ultra is a 24.25″ diameter circular cymbal.(it literally grows over 1/4 during the hammering process) The hammered center cup is 7″ in diameter with a cup height of approximately 1.25″. The overall height of the cymbal is 2.25″. Furthermore, there are multiple layers of hammering in Whipcrash cymbals. The main body has at 3 layers (resulting in at least triple the dents visible by visual inspection). The hammered cup has approximately 5 layers.
There are no purchases required.
THERE IS ABSOLUTELY NO COST INVOLVED. HAMMERAX PAYS ALL SHIPPING AND SALES TAX. Contestants must reside in USA ONLY. Contestants must be 18 YEARS OF AGE AND OVER. Employees and owners of musical instrument retailers, distributors and manufacturers are not eligible.
Email your guess to whipcrash@hammerax.com
CONTESTANTS MUST PROVIDE A SHIPPING ADDRESS WITH THE EMAIL ENTRY.
Contestants are limited to one guess only. No questions will be answered prior to the May 7th announcement of the winner.
HAMMERAX IS NOT RESPONSIBLE FOR LOST , MISDIRECTED OR DELAYED ENTRIES
Entry must be submitted by email by April 30th, 2010 Hammerax will not sell, forward, or use any information about contestants for any purpose. THIS CONTEST IS VOID WHERE PROHIBITED BY LAW. Only one guess per household will be accepted. Only drummers and percussionists may enter. Family members may not enter.The winner will be announced on May 7th at the Memphis Drum Cymbal Summit, press releases, and by direct email to the winner.
Whipcrash 2"x2"detail body
Whipcrash detail cup2"x2"
Whipcrash24" Ultra
Press Release – Hammerax Cymbal Sale saves drummers up to 45%
FOR IMMEDIATE RELEASE:
Contact: John Stannard, President, Hammerax
Email: H@hammerax.com Phone: 727-442-5050
Hammerax Cymbal Sale saves drummers up to 45%
Clearwater, Fl December 11, 2009
Hammerax has announced the first sale in its history on its most popular cymbal lines.
“Typically we have resisted holding sales since the Hammerax brand is a premium handmade group of products. The idea behind this sale is to bring the Hammerax brand to a wider group of drummers and percussionists worldwide during this time of expansion,” stated John Stannard, President of Hammerax.
This is a sale on the most popular Hammerax cymbals- It includes the newly expanded Liquicy, Whipcrash , and Indigo brands. The sale comes at a time of increased costs. Metal commodity prices are way up. Copper prices have doubled this year. Tin has increased as well. The other elements in the Hammerax proprietary alloys are also all up in raw cost.
In addition to increased raw metal costs, the quality of Hammerax instruments is better than ever. The installation of a new hammer system and other quality measures is bringing richer, stronger cymbals, bells and hybrids to drummers and percussionists worldwide. Hammerax cymbal cups are now made totally by hammering.
Availability is immediate on sale items. The sale is set to end on January 13, 2010. Videos and a link to dealers are posted on the Hammerax website.
John Stannard, President, Hammerax Email: H@hammerax.com Phone: 727-442-5050
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Press Release – Hammerax Indigo LTD edition 23” Crashride
FOR IMMEDIATE RELEASE:
Contact: John Stannard, President, Hammerax
Email: H@hammerax.com Phone: 727-442-5050
Hammerax Indigo® LTD edition 23” Crashride
Hammerax announces the releases of a Limited Edition US MADE 23” Crashride. At just 1935 grams average, it weighs in as one of the lightest large cymbals ever created.
Clearwater, Fl December 9, 2009
Hammerax announces the releases of a Limited Edition US MADE 23” crashride. At just 1935 grams average, it weighs in as one of the lightest large cymbals ever created. “There is a beautiful low range roar sweeping up to a dark silver crash. At 23” with a fair sized cup, this can also fill a room with volume. The ride sound is very flexible according to the type of sticks used. The cup is integrated and when struck tends to echo a complex sound into the whole cymbal” said John Stannard, Hammerax President. A beautiful hammer pattern of thousands of dents adds strength and complexity to the sound.
The crest of each dent has been micro lathed and polished while the valleys of the dents are fired dark. The finish on hammerax cymbals is NEVER painted or lacquered. The cup is forged completely through hammering. “We know of no other cups in the cymbal industry being made this way. This adds strength and creates a unique tone.
Hammerax brand cymbals are now stronger than ever due to the installation of a new hammer system at Hammerax that can refine metallic grain and add flexibility through hammering. Hammerax Indigo cymbals are hammered thousands of times and are made of a special alloy heat treated in a unique process. “Rolling happens while a cymbal is flat, but is only the beginning- this hammering method continues throughout the cymbal making process on a 3-D scale, adding strength, volume, and richness” says Stannard. Indigo cymbals show excellent crash durability and superior crack resistance.
Each cymbal has 3 holes for rivets. Removable rivets are provided with each cymbal.
Each Indigo 23” crashride will be signed and numbered. Only 199 will be made.Availability is immediate. Made in USA Patents Pending
John Stannard, President, Hammerax Email: H@hammerax.com Phone: 727-442-5050
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